1st June is celebrated as THE WORLD MILK DAY every year. NDDB (National Dairy Development Board) wished to celebrate WORLD MILK DAY in an interesting way. The client contacted us to pitch a creative digital campaign to encourage people to consume milk and milk products across India.
Our team created unique and engaging “magical” ad campaigns in English and Hindi describing the benefits of milk consumption. We run the campaigns from 28th May 2020 to 3rd June 2020. Our team of designers and content writers put on their thinking caps on and created graphical posts and short videos to deliver the message the brand wanted to convey to the people. We also re-published the popular quirky TVC – DOODH DOODH DOODH campaign on YouTube and Facebook.