Challenges
1. Conceptual Integration
Merging the concept of a luxurious residential project into a distinctive logo design, emphasizing the project's uniqueness.
2. Comprehensive Advertisements
Creating a multifaceted promotional strategy for Highline that spans both social media and traditional newspapers.
Solutions
1. Innovative Logo Design
EterPride ingeniously inserted a building into the letter 'I' of "Highline, perfectly encapsulating the essence of the project in a visually striking logo.
2. Strategic Advertising
EterPride curated a comprehensive advertising strategy, combining visually engaging content & designs for social media platforms and impactful newspaper ads to maximize Highline's visibility.
Results
1. Iconic Logo Recognition
The Highline logo achieved instant recognition, serving as a symbol of the project's distinct identity.
2. Enhanced Brand Visibility
Through targeted social media campaigns and newspaper ads, Highline garnered widespread attention, generating interest and inquiries.
3. Positive Project Perception
The integrated approach cultivated a positive perception of Highline as a luxurious and accessible residential haven, elevating its appeal.
