The Art of Persuasion: 6 Ways on How to Create Ads That Influence Consumer Behavior

Written By
May 31, 2023
Digital Marketing
Digital Marketing

As an advertiser or marketer, your ultimate goal is to persuade your target audience to take a desired action, whether it’s buying a product, signing up for a service, or simply clicking on an ad. Persuasion is an art that requires careful planning and execution. In the blog, you will explore the art of persuasion and gain tips on how to create ads that influence consumer behavior.


1.    Know Your Audience

The first and foremost step in creating persuasive ads is to understand your target audience. Who are they? What are their needs and desires? What motivates them? By understanding your audience, you can tailor your message to resonate with them and increase their chances of success. 

2.    Create a Strong Headline

Your headline is the first thing that people will see when they come across your ad. It should be attention-grabbing, concise, and clearly communicate the benefits of your product or service. A strong headline can draw people in and entice them to read more. 

3.    Use Emotional Appeals

People make decisions based on emotions more than logic. By tapping into your audience’s emotions, you can create a stronger connection and increase the chances of conversion. Use emotional appeals that align with your brand’s values and messaging. 

4.    Highlight Benefits, Not Features

Your ad should focus on the benefits of your product or service, rather than the features. Benefits answer the question, “What’s in it for me?” and are more likely to persuade people to take action. Highlight how your product or service can solve a problem or improve their life in some way. 

5.    Use Social Proof

Social proof is a powerful tool in persuasion. People are more likely to take action if they see others doing the same thing. Use social proof in your ads by including customer reviews, ratings, or endorsements from influencers. 

6.    Create a Sense of Urgency

Creating a sense of urgency can help persuade people to take action. Use language that conveys a limited-time offer or scarcity of your product or service. This can create a fear of missing out (FOMO) and increase the likelihood of conversion. 

7.    Provide a Clear Call-to-Action (CTA)

Your ad should clearly communicate what action you want people to take. Whether it’s“Shop Now,” “Learn More,” or “Sign Up,” your call-to-action should be clear and prominent. Make it easy for people to take the desired action by including a clickable button or link. 

8.     Test and Iterate

The key to creating persuasive ads is to test and iterate. Run A/B tests to see which ad variations perform best and make changes based on the results. Continuously optimize your ads to improve their effectiveness over time.


So, there you have it. Creating persuasive ads requires a deep understanding of everything as mentioned. Now that you know these principles of influence, by following these tips, you can increase the effectiveness of your ads and influence consumer behavior to achieve your desired outcomes. EterPride as an advertising agency can help you a lot with better recommendations and strategies. EterPride is an experienced agency with 200 plus clients and more, than 1200 projects.