It’s no surprise that social media is rising and rapidly making room for itself in this digital world. All that is fine, but are we rising? Is our brand visible to people, or are we still stuck on who will buy our product or service? Where are we heading to? What is our aim? So many questions arise when it comes to brands and their ads. But, It’s alright, we all have been there. You and I, all know that Facebook & Instagram ads are at a hike these days, and you can’t deny being a part of such an overwhelming campaign that helps you grow your brand. Hereby, This blog will offer you the 10 best tips and features to help you get the most out of this channel.
However, if you want your posts to be noticed on Facebook and Instagram, you may have to pay for reach through ads. When it comes to social media marketing, knowing how to run ads is key.
Let’s get started. Also, keep in mind that you are not the only one in the market selling your products and services.
- Set up a Social Media Presence
Authenticity is crucial to social media presence. If you're a brand today, there's a good chance you're on social media in some form. But what’s important is, does your brand have a vibrant social media presence?
Set up your profile with your company details. Select a profile photo that reflects your company and includes your contact information, such as your website, email address, and phone number. Post on a frequent basis to keep your account active. When consumers click on your profile from your ad, you may establish credibility by including updated videos and photos about your brand.
- Set your Advertising Goals
Starting an advertising campaign without identifying your goals is akin to shooting darts aimlessly at a dartboard. Everything you do, how you do it, and which channels you use is defined by your goals. Some of the most frequently accepted goals of an advertising campaign include marketing a product, increasing brand or product recognition, reminding customers to use the product, changing a belief about a brand, promoting direct sales, gaining a seasonal push, building a brand image, and so on. So, before you begin creating your advertisement, keep in mind that identifying your goals is essential. To plan and achieve your goals, use the "SMART" tool.
- Choose the Appropriate Audience
One of the most crucial aspects of your business is the consumers or target audience. Furthermore, all of your marketing efforts are directed solely toward your target audience. Similarly, your advertising plan should be targeted to and directed towards your target market. It will assist you in developing campaigns that will appeal to them.
- Determine your Budget
Believe it or not, advertising isn’t free. Yes, some approaches, like organic traffic and referrals, are free; but, they are insufficient. Funding is required for the design, management, and execution of an advertising campaign. To know how much you can spend on paid ads, your organization must have a budget in place. The size of your business, the aim of your campaign, the media you use, and the duration and reach of your campaign all have an impact on your budget.
- Focus on your Brand's Values & Messages
How often consumers favor one brand over rivals reflects the perceived value of a brand. Brand value is crucial because when consumers consider a brand to be different and to connect with their personal beliefs, it provides a significant competitive advantage. Keeping your brand values and message in mind will help you establish the tone for your advertising campaign, making it more successful by allowing your audience to better relate to your brand.
- Curate your Ad Creative
This is where your creativity steps in. You will decide how your creative ad should look alike and what could attract your audience. It should be bold enough and eye-catching to grab your customers on board. The Facebook ads platform suggests not including more than 20% text in any ad type. Previously, an ad with more than 20% text would not even be permitted to run, however, this has since changed to more of a suggestion.
- Build your Page Links
The next step is to build or connect links you want your audience to reach. Enter the URL of the website to which you want to drive more traffic. Make sure to specify a particular tracking URL with UTM parameters for this ad if you're using marketing automation software, so you can track its traffic and conversions.
- Optimize your Ads
With most businesses now investing in digital marketing, competition for the attention of internet users is growing increasingly fierce. You must put forth a lot of effort to reach your target audience. You can do this by optimizing your ad campaigns. Ad optimization is the process of using data to build and modify a digital ad campaign in order to improve its performance. To achieve the highest ROAS, you must ensure that your ads adhere to best practices for optimal audience reach. You can still surpass your competitors and drive sufficient revenue-generating traffic to your company.
Social media power and reach are undeniable, with over 2.93 billion monthly users. In fact, it has become the preferred venue for businesses to communicate with their target audience. However, in order to get the most bang for your buck, your ad campaigns must be properly set up – and optimized even after you click "Publish." These were a few points to remember while advertising your campaign. We as an advertising agency are always here to help you with your ad campaigns. Good luck with that!