The digital display landscape is a collection of digital and physical platforms that together form an ecosystem that helps the digital ecosystem flourish. These include websites, social media, e-commerce platforms, and the user generated original content that is available on various platforms, as well as hardwares like mobiles, computers, etc.
When a single organisation makes use of all these display platforms in a streamlined way, their presence becomes known across the consumers of said platforms.
Social Media Landscape:
These include facebook, instagram, etc. They essentially guide the major crux of the population to create a recollection and help consumers keep a track and interact about the advertised products.
These are the instruments through which a consumer can access the digital platforms mentioned above. They include the hardware, infrastructure like mobiles, computers, etc.
This is the arena where the news and information is displayed. The products/services being advertised are subjected to most scrutiny by consumers arguably on here.
These are the digital tools like advertising, performance marketing that help the advertisers reach directly to the consumers.
It is extremely crucial for an advertiser to utilise all these platforms in a streamlined manner to build an effective communication with the customer. Most companies cannot afford to miss out on using digital platforms to jumpstart their businesses. Connecting with the audience has become increasingly important for a brand and advertising plays an important role in that.