Navya is a retail clothing brand that became prominent because of their unique take on the blend of traditional and western ensemble.
Our challenge was to give the brand a new identity. Our work on Navya’s brand identity was based on the softness and delicacy of a feather.
The logo that follows everywhere was carefully designed and placed in a way that the subtle message is conveyed without having to say anything. Furthermore, the color blue was chosen in order to resonate with the feather icon. The entire thought process that was put behind building the brand identity for Navya was for us to instill a sense of calm and serenity for their customers.
“We were overjoyed by how easily our idea and vision was translated into something so beautiful. EterPride definitely understands their client's needs and implements them to perfection”